Bringing in new customers is the sole purpose of advertising. Whatever the medium of advertising, you want to introduce your product or services to a large number of people. While advertising on national television is way too expensive, cable TV advertising can be within your budget. Pros of advertising on cable TV include reaching out to localized and much larger audience as compared to newspaper and radio advertising and being a cheaper alternative.
One drawback of this type of advertising could be that with digital technology, people might fast forward the advertisements, destroying the entire exercise. However, still cable TV advertising is the best way to send your message across to special demographics.